You have your website done, it looks great, but now what? Who is going to write the thing and put your ideas into words?

Content is crucial

Keep in mind that most people simply scan websites, with the average visitor deciding in 15 seconds or less to stay or not. Clever headlines with stimulating text will grab your readers’ interest. Tight, focused, clear and concise copy will keep them there.

How tight is tight? Write only about half of what you would have used in a hard copy version. Don’t confront readers with long continuous blocks (yawn!) of text. And use hypertext to split long information into multiple pages.


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