If you’ve been in business for a long time, you are probably used to a marketing model that revolves around pushing your sales message to as wide an audience as possible, one-to-many communication. The television commercial, magazine advertisement and billboard are all about a single voice engaged in a one-way communication with a large audience.
Yet if you’ve been in business even longer, you may remember it wasn’t always like that. Before TV, before massive supermarkets and large shopping centres and big budget campaigns targeted to carefully selected demographics and slick brand advertisements in magazines that don’t seem to sell anything and focus groups and surveys - before all of that there were shopkeepers and customers having conversations.
Now we have the internet, the art of conversation marketing is returning. Consumers no longer want the one-way marketing messages from faceless corporations telling us how to behave and what to buy. They want a two-way conversation; to be able to interact with a brand, give feedback and be treated as an equal participant in the marketing relationship. No longer can a brand preach from on high and expect to be unquestioningly followed, demanding respect and consumer loyalty simply because of who they are.
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Twitter is becoming an increasingly important platform for online marketing. It is reported that Twitter has more than 1 million users and approximately 3 million messages are each day. Twitter is fast becoming an important tool for businesses to use as an extra marketing tool to grow their business.
So how can Twitter be used as a marketing tool?
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Whether you are looking to set up a website for the first time, or are looking to re-do an existing website, choosing the right website package can be critical to achieving your online goals, not to mention your overall business needs.
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Give your website content some impact!
So you’ve gone to the effort to get your website looking professional and have a package with a powerful content management system. The design now ties in with your business branding, and you’ve added plenty of meaningful content. Great!
But what about the look and feel of that content. Does it help or hinder your website’s image?
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If you are trying to improve your search engine ranking and results, and optimize your site, one of the first things you should look at is the wording of links within your site. This not only applies to your website’s navigation menu, but also any links you have on your site that link to other pages or information.
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Having a website is essential in today’s economic climate. More and more people browse the web to find new avenues for products and services both locally and globally. So if you don’t have a professional website presence for your business, no matter the size of your business, you are potentially hurting your chances of finding new customers, or even keeping your existing ones.
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It is important that your website looks professional, and the starting point for this is your company/service brand or image. The objective with any form of branding is essentially to become recognized. A positive website image means that your potential customers will recognize, or come to know, your brand and begin to associate that brand with a particular product, range of products, or service. In achieving this, those same customers will begin to turn to your brand when they need the product you sell or require information that you provide.
Branding Is More Than A Professional Logo
But it is a good place to start!
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This part of your marketing planning will help you determine who your customers are, their geographic location, how and why they will buy from you, what makes them unique, and what you have to do to keep them loyal.
The concepts of market segmentation have become known as niche marketing. Instead of trying to compete on a grand scale, businesses choose to compete in smaller areas. These are called niches. Within these niches, businesses must identify certain characteristics to differentiate customers from one another.
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You’ve taken the leap and set up shop on the internet. But as with a bricks and mortar shop, customers won’t come if they don’t know it’s there. Taking your business online opens your door to a global market, but the website can’t bring customers through the door of its own volition. The reality is that a website needs care and attention like any other aspect of your business and buyers won’t find you unless you do something to ensure that you can be found.
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If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free tools you can use.
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